Prime Hospitality Group
Creating the brand behind the brands.
I began working with Hoosier Hospitality Group when they had 6 locations under 3 brands. Their biggest challenge at the time was tastefully and beautifully marketing their Ruth's Chris franchises in line with the branding standards.
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This relationship quickly grew into creating beautiful materials for all 3 of their restaurant lines. And as Hoosier Hospitality Group grew, rebranding them as Prime Hospitality Group—a thriving company that has quickly grown to 15 locations in just a few years time—was a natural next step.
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From large in-office and in-store graphics that identify the pillars they hold themselves to, to the sales materials that support and secure new location after new location, we created a lasting brand foundation to build on.
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