National FFA Organization
Using data and research to identify and tell a powerful story.
The client first approached our team with the need for a white paper, intended to share the evolving story of FFA and the impact the organization has had on the agriculture industry, the country, and the world.
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Working closely through several brainstorming sessions, our team quickly identified the need for more. National FFA Organization had a really big story to tell.
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Together, we scrubbed and collected used and unused data to create entirely new content with a new perspective that identified significant points of growth, evolution, and leadership—making FFA a pivotal and integral part of the agriculture industry, student leadership, and the future of ag. The story was monumental for this organization.
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The carefully curated, written, and designed piece was intended as a one-time touch point, but together we were able to identify new ways that this organization met the needs of its stakeholders year after year, making this an annual piece outside of traditional communication.
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The National FFA Impact Report has directly and indirectly resulted in continuous membership growth, more then double member to alumni conversions, year over year increases in FFA chapters nationwide, as well as increased donor and sponsor engagement and retention.
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